Company Core Values: 200 Examples (+How to Establish Yours)

I’ll admit it: company core values enter the cliche zone more often than not. We work together. We strive for excellence in everything we do. We put our customers first. But truth be told, there’s a reason why they’re overused. Plus, the authenticity of a company’s core values (even if authenticity is one of them) is unimportant. What matters is… Continue reading Company Core Values: 200 Examples (+How to Establish Yours)

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How to Succeed in Google Ads Without Modified Broad Match

Despite Google’s claims that broad match is more effective than ever before, many advertisers are still reeling from the loss of their beloved modified broad match type. How can you continue getting relevant traffic from your ads?  Enter: Broad match keywords + audience targeting. To be fair, this was always something you could do, but… Continue reading How to Succeed in Google Ads Without Modified Broad Match

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37 Free and Creative July Marketing Ideas (With Examples)

July: It’s the seventh month of the year (fifth in the Roman calendar), rhymes with reply, should rhyme with truly, has a whopping 31 days—all great marketing opps for your business! Just joshin. That’d be sad. But July is filled with many opportunities for creative marketing—it’s National Anti-Boredom Month, Independent Retailer Month, home to World… Continue reading 37 Free and Creative July Marketing Ideas (With Examples)

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SEO Content Readability: 5 Mistakes Your Plugin Won’t Detect

To marketer ears, “readability” inevitably conjures that familiar WordPress plugin: Yoast SEO. If you’ve never had the pleasure of using it, this is a Yoast feature that—with the help of a mysterious algorithm—calculates the reading “difficulty” of a piece of writing. It then makes recommendations like decreasing sentence length, using a more active voice, and… Continue reading SEO Content Readability: 5 Mistakes Your Plugin Won’t Detect

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19 Powerful B2B Marketing Strategies That Work Now (Based on NEW Data)

If you perform a Google search for B2B marketing strategies, it’s all too easy to land on articles that simply provide the generic list of marketing strategies we already know to be true: SEO, PPC, email, social media, referral marketing, loyalty programs, and more. And many of the themes layered on top of these strategies are… Continue reading 19 Powerful B2B Marketing Strategies That Work Now (Based on NEW Data)

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Should You Let Google Ads Apply Recommendations Automatically?

Not long ago, Google announced that in addition to the new Insights page, advertisers would now be able to automatically apply the platform’s customized campaign performance recommendations with the click of a button. This is in an effort to help businesses move faster, save time, and be helpful to their consumers. But truth be told, my initial post about these… Continue reading Should You Let Google Ads Apply Recommendations Automatically?

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Google Ads (Finally!) Rolls Out Monthly Spend Limits: What You Need to Know

For years, advertisers have been looking for a way to keep their Google Ads spend under control aside from daily budgets and bid caps. Well finally, it’s here! Google recently announced that as of June 1, advertisers will be able to set monthly spend limits at the account level. This is groundbreaking for advertisers managing… Continue reading Google Ads (Finally!) Rolls Out Monthly Spend Limits: What You Need to Know

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8 Google Ads Conversion Tracking Hang-Ups and How to Fix Them

Conversion tracking is a feature in Google Ads that keeps tabs of what meaningful actions are completed by visitors on your website or landing page. This is to help you better understand the effectiveness, as well as the return on investment, for your ad spend and marketing efforts. But as great as it sounds, it gets complicated. You… Continue reading 8 Google Ads Conversion Tracking Hang-Ups and How to Fix Them

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